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LABS · THREE PRODUCTS WE BUILT AND RUN

We built these for ourselves. Now anyone can use them.

Prophic prices client briefs for agencies. Smox captures and redacts screenshots without them leaving your browser. Content Writer makes Claude, ChatGPT and Gemini write in your brand's voice. All three are free to start, and we use them on our own work.

FOR AGENCIES · FREE PLAN

Brief in, priced proposal out.

Prophic ↓

CHROME EXTENSION · FREE

Screenshots that stay on your machine.

Smox ↓
Content Writer

OPEN SOURCE · MIT

AI drafts that pass a style gate.

Content Writer ↓
prophic.ai
Prophic scope view listing work items with role, hours and rate for each line.

SCOPE VIEW · EVERY LINE SHOWS ITS ROLE, HOURS AND RATE

PROPHIC · AI PRE-SALES FOR AGENCIES · FREE PLAN

Prophic: turn a client brief into a priced proposal

Paste the brief the way it arrived, whether that's an email thread, a spec document or five bullet points. Prophic writes the scope, estimates the effort by role against your own rates and exports a branded PDF. Every number on the proposal traces back to a role and a rate you set.

Scope from any brief

A functional spec, a work breakdown, a module breakdown and a summary your client can read.

Quick Quotes in under 5 minutes

Effort by role, cost per module and a delivery timeline, built from the roles and rates you configured.

Proposals in your brand

One template holds your scope structure, pricing logic and branding. Reuse it on every deal and export as PDF.

A person approves each stage

Requirements, spec and estimate each wait for sign-off before the next step runs. The AI can't invent a rate.

< 1 hr

Brief to priced proposal, from 3–5 days

< 5 min

For a Quick Quote

< 10 min

To set up your rates and roles

Free plan with no card. Paid plans from $135 a month for up to 4 users.

We scope our own client deals in Prophic, so every release meets a real brief before yours.

Want an AI product like this for your business? See AI Engineering →

SMOX · CHROME EXTENSION · FREE · NO ACCOUNT

Smox: screenshots that stay on your machine

Capture a full page, a selection or a whole list of URLs in one run. Then annotate it, blur what your client shouldn't see and export a PNG, JPG or PDF. Smox does all of it inside your browser and sends nothing to a server.

Full pageVisible areaSelectionCurrent tabBatch URLs

Capture a list of URLs

Paste the URLs. Smox opens each page, captures it and closes the tab if you want it to.

Long pages come out clean

Animations freeze, lazy images load first and a sticky header appears once, even on infinite scroll.

Redact before you share

Blur, pixelate, cut out or magnify, then add arrows, numbered steps and text.

Export the way you need it

PNG with transparency, JPG at the quality you pick, a one-page PDF, or straight to the clipboard.

AltShiftF full pageAltShiftV visible areaAltShiftS selection

0 bytes

Sent to external servers

< 500 ms

To annotation-ready

$0

Every feature, no account

5.0 on the Chrome Web Store · 9 ratings

Our engineers built it because they screenshot client staging builds every day, and those images shouldn't pass through anyone else's servers.

Handling sensitive client data in your own product? See Security & IP →

chrome-extension · smox
Smox editor showing a screenshot with a blurred email address, an arrow and numbered annotation steps.

SMOX EDITOR · BLUR, ARROWS, NUMBERED STEPS, ALL LOCAL

~/project · claude code
01

/writer:discuss

content brief

02

/writer:plan

plan and keyword targets

03

/writer:execute

complete draft

04

/writer:verify

quality report with fixes

ste-lint --gate=blog
violations 2.1 / 100 words  ≤ 3.0
banned words 0  ✓
STE gate · ship blocked until pass
05

/writer:ship

production-ready file

THE FIVE STEPS · EXAMPLE VERIFY OUTPUT, ILLUSTRATIVE

CONTENT WRITER · OPEN SOURCE · MIT · CLAUDE, CHATGPT, GEMINI

Content Writer: AI drafts that pass a style gate before they ship

Content Writer learns your brand's voice first, then takes every piece through five steps. At the verify step a linter checks each sentence against Simplified Technical English and removes about 25 common signs of AI writing. If the draft fails, it doesn't ship.

Your voice, captured once

Point it at your website, answer a 10-topic questionnaire and paste a few samples. Make as many profiles as you have brands or clients.

A gate with real numbers

Blog and web copy can have at most 3 rule breaks per 100 words. SEO metadata gets zero. One "seamless" or "leverage" fails any draft.

SEO in the same pass

Keyword targets, title tags and meta descriptions are checked at verify, next to the style gate.

Works in the AI you already use

Slash commands in Claude Code, a skill in Claude, a Custom GPT in ChatGPT, a Gem in Gemini.

$npx skills add sociilabs/claude-content-writer

Then run /writer:help. Using Claude, ChatGPT or Gemini instead? Download the zip for your platform on GitHub.

5

Steps from brief to publish-ready file

~25

AI-writing markers removed at verify

4

AI platforms supported

MIT licence · v2.4.1 · 52 stars on GitHub

If you write one post a week, this is more process than you need. If you publish across brands or at volume, it saves you checking every draft by hand.

We use it to draft some of our own blog posts, with a SociiLabs writer profile.

Need AI wired into your own content or product workflow? See AI Engineering →

WHY A SERVICES COMPANY BUILDS PRODUCTS

Our products get our process first.

We run the same review gate, evals and tracing on our own products that we run on yours. When a model or a tool changes, we find out on our product before it reaches a client's.

01

AI that shows its working

Prophic only prices from the rates an agency sets, and a person approves each stage. Sample briefs test every release before it ships.

For your build

We build AI features you can audit, with evals before release and Langfuse tracing in production.

02

Privacy designed in

Smox asks for the smallest permission set Chrome allows and keeps every image on the device.

For your build

We treat your users' data the same way, and your repo, cloud and IP are yours from the first commit.

03

A gate before anything ships

Content Writer won't ship a draft that fails its linter.

For your build

Our code works the same way: AI writes a significant share of it, and a senior engineer reviews every line before merge.

Book a 30-min call

Scoping call within 1–2 days.

QUESTIONS

About the products, and about building yours.

SociiLabs. We're a product engineering company with a US entity and an engineering team in Lahore. We built all three for our own work first, then opened them up.

Another question? Email [email protected] →