HELM — Hospitality Booking Platform
Replit MVP with broken auth, no payments, and three dashboards that didn't talk to each other. We rebuilt the whole thing. 12 weeks. Production-ready.

9 recent partnerships — what we built, how we built it, and what shipped. No hero shots, no fluff — just operator-grade evidence.
Replit MVP with broken auth, no payments, and three dashboards that didn't talk to each other. We rebuilt the whole thing. 12 weeks. Production-ready.


Founder wanted to build it in WordPress. We talked her out of it. Built a full Next.js AI marketing platform — content engine, brand manager, task recommendations, admin tools — in 4 months. Idea to production.

Replit prototype with plain-text passwords and a game engine that only worked for single rounds. We rebuilt it into a full venue management platform — licenses, billing, live scoring, TV displays — in 3.5 months.

Water municipalities spending days on EPA compliance reports. We built an AI-powered platform that cuts it down to hours — custom templates, AI-assisted data entry, print & delivery built in. 2.5 months, scratch to production-ready.

5 years of Angular. Three UI frameworks fighting each other. No visual hierarchy, no brand, no coherent UX. We designed a full design system in Figma and rebuilt the component library in Storybook. 1.8 months. Investors noticed immediately.

5 years of Angular debt. Single VPS crashing every weekend. Reports showing wrong data. We rebuilt the whole platform from scratch — GCP infrastructure, embeddable booking widget, Square integration, 12+ reporting verticals, live data. Now on a multi-member retainer.

Visitors landing on a venue's website and booking an experience through a chat window — in plain English. No forms. No back and forth. ZapBot connects live to ZapBook and GoHighLevel to make it happen. Built in 3 months. Currently in private beta.
Most of our work clusters into six recurring shapes. We've built each enough times to hand you a playbook on day one.
Multi-tenant systems, billing, role-based access — production-ready out of the gate.
RAG, copilots, evaluation harnesses. We ship AI that survives compliance review.
Strangler-fig migrations off legacy stacks without a single hour of downtime.
Operations and compliance platforms that turn analyst-weeks into hours.
Live-event platforms, sync engines, edge infra built for chaotic conditions.
Booking, channel-management, guest-facing flows for boutique to mid-market.
Most dev shops build what you spec. SociiLabs built what you actually need. They took a disaster and turned it into a product — without ever making me feel like an idiot for handing them a disaster in the first place.
30-minute technical audit, no slides — just a senior engineer asking the questions your last vendor didn't.